Digital Innovation

Strategic Innovation Manager

I enjoy the challenge of translating complex technology and business topics into storytelling with memorable content and user experience that influences decisions.

Expert in digital marketing strategies

Founded a large digital agency as a sophomore at Michigan State University back in 1997.

I’ve worked in all aspects of running a business with multiple locations, vendors and a staff of 40. I implemented more than 200 integrated marketing and technology solutions for a customer base that includes small, medium and large Fortune 500 companies doing business in a variety of market sectors.

20 years of digital transformation, digital strategy planning, opportunity shaping, and idea incubation.

Product management, user experience design, P&L, market research, competitive intelligence, analytics, application development planning, agile, data science. AI, artificial intelligence, machine learning, APIs, mobile, and desktop app creation.

Expert in digital marketing strategies from end to end.

Brand and customer advocate, creating and enhancing digital strategies, business process improvement, and using technology to better serve and profit from customer relationships

Facilitation, influence management, and consensus building.

Work with C-level executives and key client staff to assess organizational goals and develop long-term, five to ten-year digital strategies as well as more pragmatic 30-day action plans.

Education

Michigan State University

    • Bachelor's degree with marketing focus and economics minor.

    • Founded one of the first digital agencies as a sophomore.

    • Recipient of the Michigan State University 2008 Distinguished Young Alumni Award.

    • Corp! Magazine -Entrepreneur of Distinction Award Recipient

Certifications

Design Thinking: Venture Design
Venture design is a lean approach to human-centered design, optimized for the creation of new businesses—building them rapidly and efficiently from zero to launch.

Building a Recommendation Systems with Python Machine Learning & AI
Statistical and machine learning methods to construct recommenders using the Pandas library. Recommend similar items based on correlation, deployment of machine learning algorithms for recommendations, and evaluate performance.

Passed LinkedIn Assessments for:
Search Engine Optimization (SEO), Google Ads, and Google Analytics